Sweetgreen is a high-end salad chin that has really caught on, perhaps because it is really unique and people are wanting more healthier choices when it comes to what they are going to choose to eat. If more legacy companies has the option to start form scratch, they would want to be more like Sweetgreen. The restaurant offres fresh, organic, halthy, and local food choices and is invested in by Steve Case, Danny Meyer, and Daniel Boulud. Sweetgreen now has 40 locations and still have long lines.
According to co-CEO, Nathaniel Ru, they are creating a brand that really stands for something and their goal is to feed people better food. Technology has been a big part of the success of Sweetgreen and 30% of their transactions have been trhough a website or mobile app. According to Ru, technology has always been a big part of their lives.
Sweetgreen is all about their customers and about five times a year, they close down the corporate office so that they can work in the restaurants. Sweetgreen recently opened up offices in Los Angeles and without headquarters since Ru and his partners don’t believe in big corporate headquarters and want to keep the headcount decentralized. The CEOs are planning to grow the company to a national scale. Learn more: http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html
Ru and his partners started Sweetgreen because they could not find any healthy options when they wanted to grab a bite to eat. They opened their first store in 2007 right after graduating form college and they knew that if they could just hang on through the slow winter months, then they would make it in the long run. They did make it and they have grown very successful since then. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/
Nathaniel Ru graduated form Georgetown University in 2007 and obtained a BS in finance. Ru and a few of his classmates started Sweetgreen in 2007 and the restaurant caught on. Sweetgreen is all about locally grown food and sustainability and that is what their customers like about Sweetgreen and draws them to Sweetgreen. It’s different and a healthy option to eating. Sweetgreen has grown to 27 locations in six states and is planning to expand to the west coast. Learn more: https://en.wikipedia.org/wiki/Sweetgreen
Ru and his partners launched Sweetlife in 2010, one of the region’s largest food and music festivals. Sweetlife is all about embracing good living, well-being, healthy eating, community, and sustainability, just like the restaurant, Sweetgreen.