The population of millennials in America is approaching 76 million. Millennials are known for unique characteristics; for instance, they are health and socially enlightened, and they are also innovative. It comes as no surprise that a health and socially responsible startup, Waiakea Hawaiian Volcanic Water, started by a millennial, Ryan Emmons, is scaling the heights of the American beverage industry.
When Emmons started Waiakea in 2012, he committed himself to some values that resonate well with the ever-growing population of millennials. For instance, the company provides healthy bottled water sourced from a natural resource, the Mauna Loa volcano. The current trend embraced by many consumers that involves adopting healthy products produced in a sustainable manner has seen the company receive a warm reception in the market. The company expanded by 1059% between 2014 and 2016.
How does Waiakea achieve sustainability? The company has worked to streamline its production processes to reduce harmful emissions. The company in conjunction with CarbonNeutral and Ecometrica, emission control experts, has reduced its emissions its hazardous emissions to almost null; the company was awarded carbon neutral certification. Waiakea is also undertaking reforestation in the area around Mauna Loa. Soon, Waiakea water customers will enjoy their favorite brand of water which is distinctive, delicious, and naturally alkaline from fully biodegradable water bottles.
Waiakea proved to be socially responsible since its inception. The company donates an enormous amount of water to many deserving members of the society all over the world. Also, the company’s philanthropy went a notch higher when it decided to facilitate some African communities to access clean water and basic sanitation. In Malawi, Waiakea is working hand in hand with Pump Aid, community leaders, and other well-wishers to make sure that the water pumps donated by the bottled water company are useful to over half a million residents of Malawi.
Because of its impressive growth coupled with its approach to business, Emmons and the Waiakea Company fraternity will be guests at this year’s Inc. Magazine Conference & Gala to be held on the 10th of next month. The company made it to position 414 in the Inc. 5000 list.